12 Tips for Hiring the Right Business Coach
Thursday, April 29th, 2010Making the decision to hire a business coach can be a very big decision for any individual or organization, and it can mean the difference between massive success and complete and total failure. At Jim Driscoll International, we realize that if you don’t know what to look for when hiring a coach, you could end up wasting a lot of precious time and money… only to end up exactly where you were when you started.
Anyone can claim to be a “business coach,” but only a handful of small-business coaches have the necessary characteristics that make them stand out in a crowd. Here are 12 tips to ensure you hire the right coach for your needs.
- Hire a coach who has graduated from an established coaching program
Business coaching is a skill that is mastered through practice and education. Anyone can call himself or herself a coach, even if they have not had the proper training, because coaching is a field that is not currently regulated. When you hire someone who has graduated from an established school or certification program, you can be confident that the coach has the appropriate skills to help you succeed. - Hire a coach who has had as much experience as a small-business owner as they have as a coach
Consider how long they have been in business as a coach and how much experience they’ve had as a small business owner. The best coach will be someone that has been in your shoes and faced the challenges you’re facing. - Hire a coach who has both business and coaching skills
The reason you hire a coach is to move forward, to find solutions to problems that are delaying your business growth, and to live the best life you can live. A consultant provides help with brainstorming, gives advice, and educates. You are most certainly aware of how important it is for a small business owner to possess planning, marketing, time management, and business strategy skills. Therefore, depending on the area you need help with, ensure the coach you hire is an expert in the topic, so that besides coaching, he or she teaches and advises you. - Consider the size and type of your business when hiring the right coach
Some business coaches specialize in businesses with a staff of more than 100 people, while others specialize in small businesses or self-employed business owners. - Hire a coach with good references
Check out what others have to say about his or her services. Are his other clients like you? Does he or she have experience in your field? Any coach with legitimate experience will be happy to provide references you can contact. - Hire a coach who is recognized as an expert
Does the coach write, speak about, or teach a certain subject matter? Are they known as an expert in marketing, sales, customer service, time management or business planning? What is their area of expertise? - Consider what other products and services they offer
Besides coaching, ask if they offer other resources such as books, audios, videos or workshops. - Hire a coach who stimulates personal insights
A good coach helps you gain understanding about yourself and your capacity, about what you truly desire and how you impede your own growth, in business and in life. - Hire a coach who challenges you
He or she must challenge you to be your best and to be accountable for getting things done. - Hire a coach who is there for you
He or she must be available to work and talk to you when you need them, be it by phone, email, or in person. - Hire a coach who is clear about fees
Measure how open and clear the coach is about his or her fees. Are you clear about what services you are getting for your money? - Ask for a free session
Always ask for a free session. This allows you to get to know the coach and see if you are compatible and can they offer you what you need. See how you feel after the meeting. Did the conversation flow naturally? Did you feel excited and energized? You must feel like you can trust them.
Until next time, I’m Jim Driscoll,
“The man on Fire for Your Success”
Visit our website at www.JimDriscoll.org
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